At J2 Flooring, we didn’t invent LVT flooring, but with Iconic, we set out to reimagine it.

Born from an obsession with LVT and inspired by the beauty of natural wood, Iconic was created for people who value quality, authenticity, and design that elevates interiors.

Every plank has been studied in detail, crafted to capture the warmth and character of real timber while delivering our non negotiable of quality and consistency.

Iconic represents everything we stand for: a commitment to craft, a passion for detail, and an obsession with creating LVT that looks incredible, performs flawlessly, and delivers real results for your business.

Because perfection isn’t invented. It’s refined.