iCONIC Collection
Iconic isn’t just another LVT range, it is a collection born from an obsession with detail. From the very beginning, every element has been crafted from scratch. We hand-selected natural pieces of oak and transformed them into print films that capture timber at its most authentic..
Meet the Shades
With 10 unique plank repeats and 54 herringbone repeats before a design is seen again, it flows with a natural rhythm that elevates it above standard LVT. Iconic sets a new benchmark for authenticity, crafted to be as dramatic, refined, and natural as the wood it was inspired by..
Love Every Step
To match the artistry of the design, our team developed an exclusive embossing plate that brings out the depth, grain, and character of real timber. This artisan surface gives Iconic a lifelike texture that feels every bit as genuine as it looks, creating a floor with unrivalled presence. Because natural wood never repeats itself in obvious ways, Iconic doubles the pattern variation.
AVAILABLE FORMATS
Each of our iCONIC LVT flooring shades are available in classic plank, herringbone & basket weave panel designs. Mix and match styles for subtle transitions throughout your space, or keep things consistent by sticking with one favourite.
Basket Weave
Herringbone
Plank
FIND YOUR LOCAL RETAILER
Visit our specialist retailers for expert guidance and inspired ideas on choosing your J2 Flooring. Use our store locator below and enter your postcode to find your local retailer.
4 Free Samples
Get all the inspiration you need by picking 4 free samples to try at home. Simply, add them to your basket and we’ll do the rest.
Designed In Britain
Our British design team creates luxury flooring which is incredibly durable and easy to maintain.
Room Visualiser
Use our room visualiser, which gives you the opportunity to photograph your space and see how each of our floors will look in your room.